EXPERIENCE
Marketing & Communications Specialist, Sovereign Consulting Inc.
April 2020 – Present
▪ Designed marketing materials, produced content for over 200 successful proposals, marketed events with over 400 attendees, and conducted research to improve results of marketing and social media plans
▪ Implemented weekly content and formulated strategies for social media accounts, internal news blog, email campaigns, and website. This included press releases, interviews with figures within the environmental industry, and company updates
▪ Optimized website for search engine optimization (SEO) and increased website traffic by 79% over 3 months
▪ Increased follower count on LinkedIn over 80% and increased engagement by 81% in 4 months
▪ Managed multiple projects with teams of ten and grew annual revenue by $8 million through client retention, improving
marketing strategies, creating social media presence, and proposal development
▪ Created logo, press release, and marketing plan of eSolve, an environmental tech data storage platform which generated
interest and increased monthly users by 72%
▪ Developed web content, email campaign, and marketing launch for a greenhouse gas emissions database tool
Social Media Manager/Content Writer, Freelance
March 2021 – Present
▪ Conducts research, produces web content, manages blog posts, and maintains relationships with partners
▪ Generates social media and ad content for various clients by analyzing engagement data, identifying trends in customer interactions and planning campaigns to build community
Communications Intern, Till Arts Project
January 2019 – May 2019
▪ Produced daily social media content, planned events, and conducted grant writing
▪ Developed positive relationships with clients and increased daily engagement by 84% over 3 months on Facebook
Communications Intern, Delaware Museum of Nature & Science
May 2017 – September 2017
▪ Cultivated positive relationships with media organizations to support PR objectives, managed a team of 5 for an effective rebranding of the organization, co-planned largest event of the year with an increased attendance of 33%
▪ Increased donations by 61% over two months through creating daily content for social media accounts and website
▪ Devised creative strategies for improving customer awareness of company, events, programs, and collaborations
EDUCATION & AWARDS
▪ Villanova University, Bachelor of Arts, Communications: Media Production, Peace & Justice Studies
▪ Society of American Military Engineers, New Jersey Post, Young Professional Award
CERTIFICATIONS & PROGRAMS
▪ Certifications: HubSpot: Growth-Driven Design; HubSpot: Email Marketing; HubSpot: Advanced Social Media Strategy
▪ Programs: Adobe Creative Suite, Photoshop, Illustrator, InDesign, Premiere Pro, Campaign Monitor, Hoot Suite,
Expression Engine, WordPress, Vimeo, Canva, Google Analytics, HubSpot, Sprout Social, MailChimp, Slack
SKILLS
▪ Marketing Strategy, Trend Analysis, Social Media Management, Graphic Design, Copywriting, Campaign Development, Content Creation, Email Marketing, Creative Development, Public Relations, Web Development, Editing, Branding, Content Planning, Project Management, Community Management, Data Analytics, Search Engine Optimization, Scheduling, Customer Service, Influencer Marketing, Internal Communications, Client Relations, Strategic, Organization
OTHER RELATED EXPERIENCE
▪ Influencer Marketing: Created content for over 10 brands on TikTok and Instagram to increase brand awareness
▪ Costume Technician: 4 years of experience in constructing costumes for professional theatre performances
▪ Special Effects Makeup Artist: Created special effects makeup looks on actors for haunted attraction
▪ Customer Service: Over 10 years working in customer service and retail